person shopping online

5 Ways To Improve eCommerce Website Designs


Are you tired of your eCommerce website not generating the traffic and sales you were hoping for? It’s time to take action! With so much competition in the online marketplace, it’s more important than ever to have a website that is both user-friendly and visually appealing. In this post, I’ll be sharing five proven ways to improve your eCommerce website design, from optimising your product pages to utilising social media marketing. Follow these tips and watch as your site transforms into a top-performing sales machine!

person using black and white smartphone to purchase products on an ecommerce website
Photo by PhotoMIX Company on

Use a top to bottom approach on your homepage and improve your ecommerce website design

This means that your homepage should be organised with the most important products at the top and lesser important products or information towards the bottom. 

People coming onto your online store are there to purchase something – this means that any ‘about you’ information should be pushed to further down the page. If someone has seen a product promoted on your social media or within your email campaigns they are likely coming with an intent to purchase. They are not coming to your webiste to read about you or your experience, so move this information to further down the page. 

People tend to have short attention spans so most people will only get to 30% down your homepage before clicking away to something else. This means if you have products you want to sell quickly or new arrivals you want to promote make sure to put them above this 30% mark. 

Taking this approach to improve your e-commerce website design will mean that you will increase your sales on your store. 

P.S if you have been looking for ways to improve your online sales check out this article

Optimise your images for SEO to improve your ecommerce website design

It’s no secret that images are essential for any website, but did you know that they can also be a great tool for improving your site’s SEO and can improve your e-commerce website design? Here are some tips on how to optimise your images for SEO:

1. Use descriptive filenames and alt tags.

Make sure to give your images informative filenames (e.g. “dallas-skyline.jpg”) and alt tags (e.g. “The Dallas skyline at sunset”). This will help search engines understand what the image is of, and consequently, index your site more effectively.

2. Host your images on a separate domain.

If you host your images on a separate domain (e.g., it will load faster on your main site and won’t bog down your server resources. This will improve both your site’s speed and its SEO. If you cannot host your images on another website make sure you are using small image sizes on your website. Ideally your images on your website would be 1mb or below. 

3. Use responsive images.

With the rise of mobile devices, it’s more important than ever to use responsive images—images that adjust their size and resolution depending on the device they’re being viewed on. Not only is this better for users, but it can also help improve your site’s SEO by reducing page load times. Many themes now offer you the option to resize or upload a new image for mobile. Ensure to use these options and always do checks on a mobile website or use a google chrome extension to check the responsiveness. 

young women researching seo keywords for her ecommerce website
Photo by Vlada Karpovich on

Optimise your product descriptions for SEO & Improve your e-commerce website design

In order to improve your website for SEO, you need to make sure that your product descriptions are optimised. This means using the right keywords and phrases, as well as ensuring that your descriptions are unique and interesting.

Here are some tips for optimising your product descriptions:

1) Use relevant keywords and phrases

Make sure to include relevant keywords and phrases in your product descriptions, so that people can easily find your products when they search for them online. Try to use natural-sounding language, and avoid keyword stuffing.

Try to refrain from calling your product obsucure names. I see this alot when it comes to fashion brands calling their products something like the ‘Jessie Dress’ when in fact they should of called it the ‘Green pleated occasion dress’

Name products things that your customers would search for in search engines. 

2) Make your descriptions unique and interesting

Your product descriptions should be more than just a list of features. Write something that will capture people’s attention and make them want to buy from you. Be creative, and don’t be afraid to show some personality.

3) Keep it short and sweet

People have short attention spans, so keep your product descriptions concise and to the point. Bullet points can be helpful here. You should also break up your text with headings and subheadings, so that it’s easy to scan through.

Use pop ups but not too many

  1. Use pop ups but not too many:

    If you use pop ups on your eCommerce website, make sure to use them sparingly. Too many pop ups can be annoying and intrusive, causing customers to leave your site without making a purchase. Just use a few well-placed pop ups to highlight special offers or promote new products.

In general a pop up should appear when someone has been on your website for 25 seconds or more or when they are about 15% down your homepage. 

Make sure to follow up on your abandoned baskets

If you’re running an eCommerce website, it’s important to make sure you’re doing everything you can to convert visitors into customers. One way to do this is to follow up on abandoned baskets.

When a customer adds items to their basket but doesn’t complete the purchase, it’s called an abandoned basket. There are a number of reasons why this might happen – maybe they were just browsing and not ready to buy, or perhaps they got distracted and forgot about their basket. Whatever the reason, it’s important to reach out to these customers and try to encourage them to complete their purchase.

There are a few ways you can do this. First, you can send them an email reminding them of the items in their basket and providing a link back to your website. You can also send them a text message or push notification if they’ve added items to their basket on your mobile app.

Another way to encourage customers to complete their purchase is to offer them a discount if they finish their order within a certain time period. This could be something like 10% off their order if they complete it within 24 hours, or free shipping if they complete it within 48 hours.

Finally, it’s important to make sure your checkout process is as smooth and easy as possible. If customers are having trouble completing their purchase, that could be why they’re abandoning their baskets in the first place. Make sure your checkout process is clear and concise, and that there aren’t any unnecessary


Thank you! Your message has been sent.
Unable to send your message. Please fix errors then try again.

Leave a Reply

%d bloggers like this: